The Three Pillars of a Strong National Brand Identity

The Three Pillars of a Strong National Brand Identity

The Three Pillars of a Strong National Brand IdentityFranklin Santagate
Published on: 23/01/2025

A strong brand identity is built on three pillars: a symbol, a logotype, and a positioning statement. Learn how leading companies use these elements to build recognition, trust, and emotional connection.

Business Strategy
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The Benefits of Defining Your Brand Through Metaphors

The Benefits of Defining Your Brand Through Metaphors

The Benefits of Defining Your Brand Through MetaphorsFranklin Santagate
Published on: 10/12/2024

Defining your brand through metaphors unlocks clarity, creativity, and emotional connection. Discover how metaphorical thinking simplifies messaging, strengthens consistency, and inspires brand alignment.

Business Strategy
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