FUEL FOR ORGANIZATIONS,
TEAMS, AND LEADERS
Grow your leadership, brand, and bottom line
Check Your Fuel LevelsFuel Your MARKETPLACE Revenue
![Optimize P & L](https://xcl.group/wp-content/uploads/2024/04/shutterstock_425341675-scaled.webp)
Optimize P&L
Profitability & Financial Health Review
Accurate Budgeting and Forecasting
Timely Decision Making On Investments
Trends and Areas of Improvement
![Product or Service Compass](https://xcl.group/wp-content/uploads/2024/04/shutterstock_1094434604-c3c9650-scaled.webp)
Product or Service Compass
Net Promoter Score Mentality
Customer Loyalty
Product Innovation
Service Behaviors
![Sales Marketing Growth Levers](https://xcl.group/wp-content/uploads/2024/04/shutterstock_739242352-scaled.webp)
Sales Marketing Growth Levers
Customer Conversion / Retention
Sales Revenue / Marketing ROI
Sales / Marketing Qualified Leads
Digital Traffic / Lead Ratio
Fuel Your NON-PROFIT Revenue
![Ignite Talent and Relationships](https://xcl.group/wp-content/uploads/2024/04/Screen-Shot-2024-03-13-at-7.02.31-AM.webp)
Ignite Talent & Relationships
Transform Major Donor Relationships
Hire/Train the Development Team
Excellence in Fundraising Events
![Activate Vision](https://xcl.group/wp-content/uploads/2024/04/iStock-636609180-scaled.webp)
Activate Vision
Establish Clear Funding Priorities
Communicate to Inspire for Action
Design Attractive Fundraising Brand
![Measure Success](https://xcl.group/wp-content/uploads/2024/04/iStock-863553004-scaled.webp)
Measure Success
Insight Through Data & CRM
Effective Donor Segmentation
Appealing Direct Response Campaigns
Fuel Your ORGANIZATIONS, TEAMS & LEADERS
![Team Dynamics](https://xcl.group/wp-content/uploads/2024/04/iStock-1150572097-scaled.webp)
Team Dynamics
Working Genius implementation
Leading from Your Strengths Insights
Team Workshops and Coaching
How to Hire, Coach, and Fire
![Organization & Culture Health](https://xcl.group/wp-content/uploads/2024/04/2-Organizational-Clarity-scaled.webp)
Organization & Culture Health
Core Values implementation
Healthy Org Strategy, and Processes
Focused Change Management
Retain Top Talent
![Executive Acumen](https://xcl.group/wp-content/uploads/2024/04/iStock-961269498-scaled.webp)
Executive Acumen
C-Suite Comms Skill Building
Decision making
Change Leadership
Authentic EQ
Fuel Your BRANDING
![Brand Synchrony](https://xcl.group/wp-content/uploads/2024/04/blob-70c7f9b-scaled.webp)
Brand Synchrony
Brandialog© Implementation
32 Brand Connect Point Audit
Brand Performance Analysis
![Brand Development](https://xcl.group/wp-content/uploads/2024/04/3-Team-Dynamics.webp)
Brand Development
21 Brand Attribute Determination
Strategic Brand Asset Structure
Brand Identity Asset Management
![Brand Messaging](https://xcl.group/wp-content/uploads/2024/04/5-Brand-Unity.webp)
Brand Messaging
Brand Storytelling
Brand Key Words, Phrases & Statements
Brand Image Tone and Manner
XCL Group Principals
![Josh Chumley](https://xcl.group/wp-content/uploads/2024/05/josh-chumley.jpg)
Josh Chumley
Josh is an experienced leader, in non profit and marketplace organizations, with a strong background accelerating growth and connecting mission to meaningful results. Josh focuses on transformation versus a transactional model when leading people and growing revenue. Growth is expected when Josh influences teams, organizations, and leaders.
![Franklin Santagate](https://xcl.group/wp-content/uploads/2024/04/franklin-santagate.jpg)
Franklin Santagate
Franklin is an innovative leader with extensive experience in for profit and non profit organizations. As a result of leading a number of national and international initiatives, he has proven he can formulate strategic plans, initiate team focus and implement action processes to accomplish objectives in today's fast paced and challenging market circumstances.
Our leadership values and guiding principles...
Truthful Partners and Transparent Communicators
Humble Approach with Bold Confidence
Healthy Leadership and Smart Relationships
Leaders that Earn a Seat at the Table
Execution with Right Results.
Humble Approach with Bold Confidence
Healthy Leadership and Smart Relationships
Leaders that Earn a Seat at the Table
Execution with Right Results.
What Leaders SAY
![Marc Burmich](https://xcl.group/wp-content/uploads/2024/04/marc-burmich.jpg)
Executive Level Mentorship
"Josh brings a sincere, fiery passion to see leadership thrive. His ability to distill organizational dynamics, identify weaknesses, and provide tangible solutions sets him apart. Josh provides excellent executive-level mentorship. His involvement in the creation of our values is one of the most significant changes in the history of our organization."
- Marc Burmich, CEO Choices
![Ashley Kelly](https://xcl.group/wp-content/uploads/2024/04/ashley-kelly.jpg)
Building Team Leaders
"Under Franklin’s leadership, I grew into the leader I am today due to his mentorship, innovation, creative mind, vision, and team building expertise. Franklin created an entire department from scratch that continuously exceeded goals, set records, and “built planes mid-air.” His leadership is an asset to any organization."
- Ashley Kelly, Marketing Manager, Pureflix Entertainment
![Charlie Nguyen](https://xcl.group/wp-content/uploads/2024/04/charlie-nguyen.jpg)
Innovative Accelerator
"Josh is an experienced general manager with exceptional skills in driving efficiency, growth, innovation, user experience and brand. He is one of those that can energize everyone around him. If given a chance, I would work with Josh again in a heartbeat."
- Charlie Nguyen, President Edventure
![Nancy Cervasio](https://xcl.group/wp-content/uploads/2024/04/nancy-cervasio.jpg)
Exceptional Cultural Impact
"Josh is an extraordinary leader who inspires greatness in others. He has demonstrated his ability to think creatively and seek solutions that deliver results. His influence on others is evident in the culture he has created in the work environment. He is a true team player."
- Nancy Cervasio, Deputy Chief Operating Officer, ASU
![Dr. Michael Brown](https://xcl.group/wp-content/uploads/2024/04/dr-michael-brown.jpg)
Impactful Discernment
"I was truly impressed by Franklin’s focus, his personal interest, his ability to recognize my calling and the purpose of our ministry, his rapid formulation of short term and long term of plans of action, and then his implementation of those plans in the months that have followed."
- Dr. Michael Brown, AskDrBrown, President
![Chad Bandy](https://xcl.group/wp-content/uploads/2024/04/chad-bandy.jpg)
Trusted Ally
"Josh is a fearless leader that can establish trust and generate performance from his teams. Josh has an uncanny ability to generate great results from distressed teams and many times difficult situations. "
- Chad Bandy, Advisor KPMG
![Stephen Fedyski](https://xcl.group/wp-content/uploads/2024/04/stephen-fedyski.jpg)
Transformational Leadership
"Franklin is an outstanding communicator, brilliant strategist, a creative marketer, and transformational leader. Franklin’s unwavering faith, fuels his passion to develop leaders in gaining maximum results."
- Steve Fedyski, CEO, Cloudburst Entertainment
![](https://xcl.group/wp-content/uploads/2024/04/jason-pfaff.jpg)
Developing Teams & Leaders
"I have witnessed Josh change the course of other peoples career through the strength of his coaching and development. He is genuinely the best builder of new and developing leaders I have ever worked with. He builds trust and rapport, uncovers underlying roadblocks, and in a healthy way, challenges people and performance for the better. "
- Jason Pfaff Vice President, Red Ventures
![](https://xcl.group/wp-content/uploads/2024/04/steve-holder.jpg)
Integrity and Character
"Franklin Santagate receives my highest endorsement in regard to his character, integrity and leadership. He is a leader of leaders and a true team player. He is a compassionate people person who is unselfishly considerate of the development of others."
- Dr. Steve Holder, President, The Fellowship Network
![Jamie Stahler](https://xcl.group/wp-content/uploads/2024/04/jamie-stahler.jpg)
Creative Thought Leader
"Franklin Santagate is a creative, outside-the-box thought leader. He is passionate about results and great at developing systems, processes and accountability to ensure goals are met."
- Jamie Stahler, Vice President of Marketing, Outreach Inc.
![Joe Chapman](https://xcl.group/wp-content/uploads/2024/04/joe-chapman.jpg)
Inspiring Change With People
"Josh is one of the few leaders I know that has the innate ability to genuinely inspire people and also possess exceptional analytical skills. He has the courage and communication skills to state what needs to be said, even if it is not popular in a solutions based manner, inspiring others and propels necessary change."
- Joe Chapman, Director of Operational Excellence ASU
Organizational Growth
"As Executive Director of CMN, Franklin was one of the key leaders that grew CMN’s presence from 96 to 210 nations while increasing the financial growth 100 percent in one year."
- Dr. James Halek, former Chairman of the Board, Christian Men’s Network
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