FUEL FOR ORGANIZATIONS,
TEAMS, AND LEADERS

We partner with you to grow your leadership, 
brand, and bottom line
Check Your Fuel Levels

Fuel Your MARKETPLACE Revenue

Optimize P & L

Optimize P&L

Profitability & Financial Health Review
Accurate Budgeting and Forecasting
Timely Decision Making On Investments
Trends and Areas of Improvement
Product or Service Compass

Product or Service Compass

Net Promoter Score Mentality
Customer Loyalty
Product Innovation
Service Behaviors
Sales Marketing Growth Levers

Sales Marketing Growth Levers

Customer Conversion / Retention
Sales Revenue / Marketing ROI
Sales / Marketing Qualified Leads
Digital Traffic / Lead Ratio

Fuel Your NON-PROFIT Revenue

Ignite Talent and Relationships

Ignite Talent & Relationships

Transform Major Donor Relationships
Hire/Train the Development Team
Excellence in Fundraising Events
Activate Vision

Activate Vision

Establish Clear Funding Priorities
Communicate to Inspire for Action
Design Attractive Fundraising Brand
Measure Success

Measure Success

Insight Through Data & CRM
Effective Donor Segmentation
Appealing Direct Response Campaigns

Fuel Your ORGANIZATIONS, TEAMS & LEADERS

Team Dynamics

Team Dynamics

Working Genius implementation
Leading from Your Strengths Insights
Team Workshops and Coaching
How to Hire, Coach, and Fire
Organization & Culture Health

Organization & Culture Health

Core Values implementation
Healthy Org Strategy, and Processes
Focused Change Management
Retain Top Talent
Executive Acumen

Executive Acumen

C-Suite Comms Skill Building
Decision making
Change Leadership
Authentic EQ

Fuel Your BRANDING

Brand Synchrony

Brand Synchrony

Brandialog© Implementation
32 Brand Connect Point Audit
Brand Performance Analysis
Brand Development

Brand Development

21 Brand Attribute Determination
Strategic Brand Asset Structure
Brand Identity Asset Management
Brand Messaging

Brand Messaging

Brand Storytelling
Brand Key Words, Phrases & Statements
Brand Image Tone and Manner

XCL Group Principals

Josh Chumley

Josh Chumley

Josh is an experienced leader, in non profit and marketplace organizations, with a strong background accelerating growth and connecting mission to meaningful results. Josh focuses on transformation versus a transactional model when leading people and growing revenue. Growth is expected when Josh influences teams, organizations, and leaders.
Franklin Santagate

Franklin Santagate

Franklin is an innovative leader with extensive experience in for profit and non profit organizations. As a result of leading a number of national and international initiatives, he has proven he can formulate strategic plans, initiate team focus and implement action processes to accomplish objectives in today's fast paced and challenging market circumstances.

Our leadership values and guiding principles...

Truthful Partners and Transparent Communicators
Humble Approach with Bold Confidence 
Healthy Leadership and Smart Relationships 
Leaders that Earn a Seat at the Table 
Execution with Right Results.

What Leaders SAY

Marc Burmich

Executive Level Mentorship

"Josh brings a sincere, fiery passion to see leadership thrive. His ability to distill organizational dynamics, identify weaknesses, and provide tangible solutions sets him apart. Josh provides excellent executive-level mentorship. His involvement in the creation of our values is one of the most significant changes in the history of our organization."
- Marc Burmich, CEO Choices
Ashley Kelly

Building Team Leaders

"Under Franklin’s leadership, I grew into the leader I am today due to his mentorship, innovation, creative mind, vision, and team building expertise. Franklin created an entire department from scratch that continuously exceeded goals, set records, and “built planes mid-air.” His leadership is an asset to any organization."
- Ashley Kelly, Marketing Manager, Pureflix Entertainment
Charlie Nguyen

Innovative Accelerator

"Josh is an experienced general manager with exceptional skills in driving efficiency, growth, innovation, user experience and brand. He is one of those that can energize everyone around him. If given a chance, I would work with Josh again in a heartbeat."
- Charlie Nguyen, President Edventure
Nancy Cervasio

Exceptional Cultural Impact

"Josh is an extraordinary leader who inspires greatness in others. He has demonstrated his ability to think creatively and seek solutions that deliver results. His influence on others is evident in the culture he has created in the work environment. He is a true team player."
- Nancy Cervasio, Deputy Chief Operating Officer, ASU
Dr. Michael Brown

Impactful Discernment

"I was truly impressed by Franklin’s focus, his personal interest, his ability to recognize my calling and the purpose of our ministry, his rapid formulation of short term and long term of plans of action, and then his implementation of those plans in the months that have followed."
- Dr. Michael Brown, AskDrBrown, President
Chad Bandy

Trusted Ally

"Josh is a fearless leader that can establish trust and generate performance from his teams. Josh has an uncanny ability to generate great results from distressed teams and many times difficult situations. "
- Chad Bandy, Advisor KPMG
Stephen Fedyski

Transformational Leadership

"Franklin is an outstanding communicator, brilliant strategist, a creative marketer, and transformational leader. Franklin’s unwavering faith, fuels his passion to develop leaders in gaining maximum results."
- Steve Fedyski, CEO, Cloudburst Entertainment

Developing Teams & Leaders

"I have witnessed Josh change the course of other peoples career through the strength of his coaching and development. He is genuinely the best builder of new and developing leaders I have ever worked with. He builds trust and rapport, uncovers underlying roadblocks, and in a healthy way, challenges people and performance for the better. "
- Jason Pfaff Vice President, Red Ventures

Integrity and Character

"Franklin Santagate receives my highest endorsement in regard to his character, integrity and leadership. He is a leader of leaders and a true team player. He is a compassionate people person who is unselfishly considerate of the development of others."
- Dr. Steve Holder, President, The Fellowship Network
Jamie Stahler

Creative Thought Leader

"Franklin Santagate is a creative, outside-the-box thought leader. He is passionate about results and great at developing systems, processes and accountability to ensure goals are met."
- Jamie Stahler, Vice President of Marketing, Outreach Inc.
Joe Chapman

Inspiring Change With People

"Josh is one of the few leaders I know that has the innate ability to genuinely inspire people and also possess exceptional analytical skills. He has the courage and communication skills to state what needs to be said, even if it is not popular in a solutions based manner, inspiring others and propels necessary change."
- Joe Chapman, Director of Operational Excellence ASU

Organizational Growth

"As Executive Director of CMN, Franklin was one of the key leaders that grew CMN’s presence from 96 to 210 nations while increasing the financial growth 100 percent in one year."
- Dr. James Halek, former Chairman of the Board, Christian Men’s Network

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